For 2025, Dulux is asking decorators to embrace yellow and infuse a sense of optimism, pride and imagination into their projects. As a guiding light to introduce these bold, positive shades to clients, the paint manufacturer has announced True Joy™ as its Colour of the Year for 2025, which is complemented by three versatile ColourFutures™ palettes.
Over the last two decades, the Dulux Colour of the Year has been chosen through extensive trend research by Dulux colour experts and international design professionals. The 2025 selection, True Joy™, is a bright and positive yellow that reflects people’s desire to break free, reset, and create something new and exciting. As well as embracing True Joy™, Dulux is also encouraging decorators to share the joy of yellow and help clients to leap out of their comfort zone – and feel confident in doing so.
Yellow shades like True Joy™ can be used as a bold statement colour or an accent hue. However, to help decorators advise their clients on the best colour pairings, Dulux has created three supporting ColourFutures™ palettes.
- Bold Colour Story: Inspired by the thrill of adventure, these bold colours bring spontaneity and energy to any space. Bright blues and oranges contrast beautifully with yellow, making them ideal for education and office environments where inspiration and creativity are key. In the home, they are perfect for home offices or children’s play areas.
- Human Colour Story: Celebrating artisanal craftsmanship, these shades are inspired by raw materials used in handmade processes, including wood and clay. These colours make people feel grounded and connected and can be used for both building interiors and exteriors alike. They add a touch of authenticity and warmth that is perfect for living spaces, as well as education and healthcare settings.
- Proud Colour Story: Drawing inspiration from diverse cultures around the world, these deep, rich and earthy browns and greens celebrate the rich heritages that make us unique. Ideal for the hospitality and residential sectors, its deep blues and browns are perfect for creating a welcoming atmosphere throughout the home where everyone feels rooted.
Marianne Shillingford, Creative Director and Colour Expert at Dulux, explained: “It may be difficult to immediately picture where yellow paint could seamlessly slot into your home, but it’s actually much more versatile than you may first think. The decision to choose the most uplifting hue in the spectrum is to spark inspiration and instil confidence to leap into the unknown and endless possibilities of what could be. Whilst yellow is one of the bolder colours on the spectrum, True Joy™ is complementary to a vast range of palettes, it brings out the positivity in even the most neutral of shades and is the figurative glue that binds more daring colour stories together.”
Nicola Holmes, Skills Development Consultant – Colour & Design at Dulux, added: “True Joy™, along with its three supporting palettes, equips decorators with the tools they need to confidently inspire their clients on the best colours to use in their spaces. While True Joy™ is a bold choice for many, it can be paired with complementary shades to make it more approachable and create beautiful spaces clients will love.”
To support decorators and provide additional guidance on the use of True Joy™, Dulux has created the Dulux Trade Colour of the Year 2025 Decorator Guide which includes mood boards that can be used to help create the perfect space for your clients.
Dulux is proud of its ongoing efforts to produce durable solutions in a more sustainable manner. By focusing on reducing carbon emissions and increasing the circular use of materials, Dulux ensures that products like True Joy™ not only enhance spaces aesthetically but also contribute to a greener future. With initiatives such as using up to 70 per cent recycled content in packaging and developing water-based paints with lower VOC content, Dulux is dedicated to helping professionals create beautiful, sustainable environments.
Dulux Trade Colour of the Year 2025, True Joy™, and the accompanying palettes will be available for purchase from10 September 2024. For more information, visit duluxtrade.co.uk/cf25 and follow #CF25 on social media.